“Leaning into the process” has captured the attention of high performers and coaches alike. But let’s get real: what truly comes first? Do you barrel ahead with results, bulldozing through the process, or do you obsess over the process, trusting it will somehow spit out the results you crave?

Experiencing the highs and lows of coaching high performers while also being a high performer myself, I assert that it’s essential to navigate both worlds, but not for too long.

Process over results holds significant importance, as we are unable to control external circumstances or the events that occur in our lives; however, we do have the ability to govern our responses through established processes. This aspect is inviolable for the Business Athlete. For example, you will encounter individuals who admire you, alongside those who despise you. The focus of your thoughts, emotions, and spirit will ultimately dictate where you allocate the majority of your time and energy.

When does too much process become a bad thing? Well, it’s like trying to bake a cake and getting so caught up in the instructions that you accidentally end up filling your mixing bowl with a year’s supply of flour—congratulations, you now have a flour volcano! Sometimes, we over-complicate things so much that we forget the simple joy of just mixing eggs and sugar without needing a PowerPoint presentation on how to do it!

Answer: It’s heartening to see this extraordinary practice player shine brilliantly during drills, exhibiting immense talent and skill. Yet, it’s a poignant reminder that they seem to struggle with the fierce game-speed mentality and physicality that can truly turn the tide of victory. This bittersweet realization leaves us longing for the moment when their potential can be fully realized on the big stage, where it matters most.

The key is to connect process in practice with game time speed, this is when elite Business Athletes win at a high level.

Simple formula: Practice Process + Game Speed Response = Win

A business athlete exemplifies the idea that while one may excel in theoretical client presentations, true mastery comes from real-world experience. Without enough practical interactions in the field, no one can develop the agility required to pivot at game speed—what we refer to as handling objections in our realm.

Pro-tip: maintain balance and avoid extremes in both worlds. Slowing down and having a coach is essential. We often think we must choose between focusing on the process or the results, but the truth is both matter. A good coach will guide you on how, when, and why to enhance your 1% Better Mentality.

Keep chopping that wood, and keep that fire burning strong.

See you at the top my friend!

#BusinessAthleteMemorandum