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Business Athlete Memorandum

The piece discusses the intense relationship between coaches and athletes, highlighting that both love and hate each other during the grind for greatness. It emphasizes that achieving success in high-level competitions, whether in sports or business, requires a mindset focused on continual improvement. The author questions why some business athletes succeed while others do not, suggesting that success is often a matter of mindset and perseverance. High performers push their limits, leading to solitude at the top as few understand the journey they took. The takeaway encourages hiring a coach who embodies the qualities desired for success and emphasizes the importance of setting realistic targets and consistently working towards them.